miércoles, 7 de enero de 2015

THE PACKAGING OF THE FUTURE WILL BE SUSTAINABLE, ACTIVE AND INTELLIGENT

Traditional packaging protect the product and, moreover, are cheap and durable. However, its durability is a serious problem for the environment, for this reason it is worked on the development of sustainable materials that meet the trends in manufacturers and consumers.

One of the environmental strategies which are betting is the use of materials obtained from raw materials from renewable sources, once completed their life cycle, have the ability to biodegrade. "Currently, these materials represent only 1% of the world production, according to European Bioplastics, but in the near future an increase in this market segment is expected to quadruple this figure in 2017. Specifically, in 2013 world production of bioplastics was 1.6 million tons and is expected to reach 6.2 million tons in 2017, according to the Institute for bioplastics and Biocomposites".

One line of research of the BIOMAT group is the preparation of mixtures renewable and biodegradable of polymers to improve properties and reduce material costs.

The container, which acts as a barrier between the food and the outside, changes from being a mere container (passive containers) to play an active role in maintaining and even improving the quality of the food. An active container is intended mainly for prolonging the life of the packaged food by controlling permeation phenomena, either through the use of barrier materials or by retaining harmful substances and/or the incorporation of beneficial substances for food packaging.

Active packaging have the problem of being 50% more expensive than conventional but the advantage of reducing the 1% of 'food waste', which in the case of containing chicken saves per day € 2.5 extra preserved. BIOMAT has developed a new biodegradable packaging for fatty products, both liquid and solid, from agro-industrial by-products, contributing to sustainable consumption of raw materials as well as by-product recovery. The container is transparent and at the same time, an excellent barrier to ultraviolet light and gases like oxygen. Multilayer laminates are usually used as a barrier to gases, however, the product developed by BIOMAT group is monolayer, which is why it cost is greatly reduced. Furthermore, it can be heat sealed and is printable.



The containers not only fulfill the function of preserving food, also facilitates its transport, draw consumer attention and inform about its content. In fact, 33% of purchasing decisions are made based on the packaging. And a good packaging can be as viral as a good video or online content, because the 74% of young people share online special packaging.


A package can be smart if it can communicate with a person or a machine. In the first case, the package improves its function to inform the consumer to provide first-hand information on the state of putrefaction containing product. The package usually contains a band that reacts with acetic acid coloring shows the product label green (if the product is fresh), orange (should be consumed urgently) and red (if you do not consume). In the second case, the container can contact the linear or the store to inform the system of the number of products that are accessible to the public and automate, if necessary, one replacement.

CONCLUSION

Containers for food have become a decisive factor in sales strategy.

Today the package is the key element of differentiation from competitors.

Extend the life of the product, provide additional information about its status, and enhance the power of sale on the package itself emerge as growth strategies for this sector.

The demands of new markets and the need to comply with existing legislation relating to sustainability are new challenges for the design of packaging.

Companies preferences are based on optimization of the distribution cycle. Meanwhile, the consumer prefers a package that provides a new function, as provided by Self-heating systems.

The creating of new packages to meet the needs of consumers and packers are the new challenges which become new lines of research.

More information:

Beatriz Villanueva IPS beatriz.villanueva@institutoips.org T: 91 625 27 90/626 423 216 www.institutoips.org T. Garrido, A. Etxabide, I. Leceta, S. Cabezudo, the Caba K., P. Guerrero. (2014). Valorization of soybean by-products for sustainable packaging. Journal of Cleaner Production, 64, 228-233.

http://www.lantern.es/2014/11/los-envases-del-futuro-sostenibles-activos-e-inteligentes/#sthash.4NzJtAHx.dpuf

Pre-prepared fruits and vegetables, an alternative of future

1.     What is the meaning of "Pre-prepared fruits and vegetables"? 

It is meant by "Pre-prepared fruits and vegetables" or “4th range” as the processing of fresh vegetables and fruits, cut and packaged for consumption. The product maintains its fresh natural properties, but with the difference that is already washed, sliced and packaged. It has an expiration date around 7-10 days. After this expiration date is not recommended for consumption. Vegetable are packaged in trays or special bags, after a rigorous studies of quality and selection. It is characterized by packing a peculiar way. Mix in the same package different types of vegetables or select them in a practical way for convenient consumer use.


The most frequently used product in "4th range" are:

-Lettuce,
-Carrot.
-Spinach.
-Fruit,
-Celery
-Leek
-Orange
-Apple

There is a growing need for processed products "4th range" in the market, in fact the study of good packaging design has emerged. So far it has used the traditional format of fresh produce packaging, but more specific containers that can combine multiple items into a single bin, bag or foodtainer without mixing flavors are demanded.

The most commonly used packages are:

-Bags.
-Foodtainers..
-Trays.

Bags are the packaging of greater acceptance for its low cost and presentation, because brings freshness sensation to the product. There is an increasingly interest in small vegetables, called mini vegetables, for its special attraction as its intense flavor. This type of vegetables are adapted to greenhouse conditions and it is obtained the same good qualities from them, which make them ideal as vegetables for "4th range". Among these vegetables we have baby spinach, small celeries, baby carrots, baby lettuces, etc ... According to domestic supply, the consumer is familiarizing little by little, although its presence in home refrigerators is slightly reduced.

"Fourth range" is booming but it came to Spain from the hand of Navarre group Vega Mayor pioneer in the marketing of these products, but needs consolidated, therefore, has taken an important step to fifth range products, already cooked. short expiry date and marketed refrigerated. This system "fifth range" works with fresh vegetables, but subjecting their products to a baking process and packing without dyes, damaged substance or preservatives, so that the expiration date is extended to two or three months.

The primary key of "4th range" is the quality of the raw material, second in not break the cold chain and finally consider the expiry date of the product.

Standard facilities of "4th range" for the development of its products comprise an area of approximately 6,500 m2 intended for reception of raw material, another area for semi-manual selection of the product and a third zone for washing, chopping, blending and packaging of the product. It always works with a cold chain from 1 to 4 ° C.

There are many companies that dedicate their products to "4th range". One of them is Verdifresh, very recent company in Spain has barely a year old. Its main product is the iceberg lettuce with other vegetables such as carrots, salad four seasons, parsley, onion strips, spinach. Its products are highly demanded by Mercadona. Another company in Spain is Primaflor where their products in raw material is spread over the area of Granada and Almeria with growing surface around 2000 ha. The most processed products in this company are:

1-Iceberg lettuce.
2-Sprouts.
3-Cherry tomato.
4-Watermelon.
5.-Radish.
6-Asparagus.
7-Onion.
8-Garlic.
9-Celery.

Products "fourth range" must receive a series of processes from collection in the field to reach the consumer.

These processes include:
a) harvesting of the raw material.
b) Selection and cleaned c) processing.
d) Packaging trays, bags and foodtainers.
e) Labeling.
f) Storage at low temperatures.
g) Sale and distribution.

The vegetables are harvested once it reaches its optimum maturity or collected with the degree of maturity required by the manufacturer. Once the vegetables are harvested, they are pre-cooled to not lose its quality. The cleaning phase is performed with chlorinated water to decrease microbial attack. Subsequently cut with a specialized machinery and packaged in different containers either plastic bag or trays in modified atmosphere with a gas mixture which consist of decreasing oxygen concentration in the air and increase the concentration of another gas. Finally the container is maintained at a temperature of cooling to prevent the growth of microorganisms.

2. HARVEST OF RAW MATERIAL.

The raw material is harvested when the optimal conditions are reached maturity. Collection and selection of the raw material is very important to obtain an attractive and high quality product for distribution in the market. To obtain high quality products is required to grow more specific varieties with few controls and certain growing conditions.

The collection can be mechanical or manual. In both cases, care must be taken to not to damage the product during the process.

When the collection is mechanical, varieties planted must be resistant to this type of gathering that brings major injury problems of the fruit or vegetable with rupture of the surface and therefore, incorporation of foreign objects such as stones, remains of other plants, etc. Another problem is that mechanical harvesting is collected without selecting the type of maturity of the product, so many of them are not suitable for processing in "4th range".

3. SELECTION AND CLEANED.

The handling of the product must be done in a careful manner to avoid possible damage and once made the collection, another point to consider is transportation, which must be done quickly in order to avoid becoming contaminated. For the cleaning process perfect condition and hygiene of the utensils as well as the condition of cleaned machinery is required.

In selecting the products are deposited in cylindrical tapes they move and rotate, so they separate from each other depending on the size of each one through grooves of different sizes on which they fall.

Product dirty such with ground, moulds, bacteria... are removed by the washing process. Products such as lettuce and spinach require special designs for washing. For vegetables like carrots, leek, etc washing is carried out by rotating cylindrical tunnel formed by metal plates or mesh.

Washing and disinfecting products "4th range" is performed with cold water at a temperature of 3-4 ° C. It is recommended to use about 8-10 liters of water per kg of product processed. The water used should be checked periodically to know if it is suitable or not, therefore, plants water facilities are reviewed for possible deterioration. For disinfection sodium hypochlorite is used at a concentration of 100 to 150 ppm.

During the drying process product "4th range", produced excess moisture is removed by washing to avoid the appearance of microorganisms that usually appear when the products have not undergone proper drying. If we subject the product to a drying too quickly you could also damage the material to be dried, so it must be done in a controlled manner.

4. PROCESSING.

The cut of the product to fourth range is very important, often performed in various ways depending on the product. It is usually cut in cubes, slices, segments, strips, etc. The cut should be done quickly and in one fell swoop and avoiding the hit of the material as it would cause product damage and left with a bad presentation. The fourth range cutting machine is capable of cutting a figure of 12 tons per hour with good precision cutting, so it is capable of high technology.

5. PACKAGING PRODUCTS "FOURTH GRADE".

The sale of these products "convenience" is necessarily done in containers such as bags, trays covered with plastic film and tubs. It is packaged in modified atmosphere with gas mixture decreases the concentration of oxygen in the air and increasing the concentration of another gas. The modified atmosphere packaging of fresh and minimally processed (EAM) provides sufficient concentration of O and CO in the container in order to be progressively reduced respiration rate products without actually induce damages. Subsequently the packaging temperature is decreased to increase the life of fresh processed product.

6. LABELLING.

The labeling is printed in bags, in containers or rigid plastic trays. The label announced that the product should be kept cold, label also incorporates therein a small reading reports about the ingredients making up the package.

7. STORAGE AT LOW TEMPERATURES.

The cooling products "4th range" is based on the use of controlled atmosphere that regulates environmental conditions, adapting to the temperature required in each product. Usually a refrigeration temperature of 2 to 5 ° C is required. Refrigeration is a technology allowing us to achieve optimum temperature to prolong the lifetime of a product. During storage at low temperatures of products "4th range", the temperature is reduced to decrease the enzyme activity and microbial growth.

8. DISTRIBUTION AND SALE.

The growth of these companies is increasingly noticeable so many of them require the expand facilities and incorporate machinery with latest technologies. To do this, increase the cold surface to keep products, and innovate their cutting machinery equipment with high capacity and speed in order to reach several tons in the shortest time possible, as well as the four joint teams packaging, weighing and labeling.

The transport of products "4th range" has an important role, since it allows quickly their distribution throughout the Spanish geography, and other foreign countries like UK, France (importers). The distribution requires greater product freshness demand of consumers are willing to pay a price for a good quality.

More information:


QUALITY SYSTEM IN THE FRUIT AND VEGETABLE SECTOR

The term quality, as applied to the food industry, is a complex concept defined on the basis of the satisfaction of the final consumer preferences, which can at present include concepts of very different nature relating to food security, sustainability, the environment, animal welfare or nutritional values, among others.

The International Organization for Standardization (ISO) defines quality as the ability of a product or service to satisfy stated or implied needs of the consumer through its properties or characteristics.

To analyze the concept of quality food products, the following categories can be distinguished: food safety, nutritional quality, quality according to value attributes.

According to the value attributes, the quality of a product is determined with reference to the information accessed by consumers on the characteristics organoleptic, nutritional, medical as well as on cultural and social values in their production process of a product. Three groups of value attributes can be established:

Search attributes. Those which can be known before purchase (the trademark, weight or size, kind of package, packaging format, etc.). Thanks to the new comparator www.infovegetables.com this information can be known instantly helping in the decision making process. For example, if you want to know the different brands as well as Spanish producers who can supply tomatoes. In a very easy way, without revealing any information about yourself or your company, you may specify by clicking on the image:


In this way you will be able to know and compare the offers of different Spanish tomato growers before making your purchase or contacting them.

Experience attributes. Those that may be known once the product has been consumed. These attributes are what make a consumer back to purchase a particular product once it has already tried. Also, through www.infovegetables.com we encourage you to share your opinion about the product or producer you wish and compare different point of views and information about fruit and vegetables producers for free.

Confidence attributes. Features that are not usually known by the consumer before or after consuming the product, or it may be at a very high cost (waste treatment system, place of origin, etc). However, from Infovegetables we are committed to helping importers of fruit and vegetable all over Europe for free and offer them direct information about Spanish product an producers to the maximum extent possible.

In line with the previous classification, the certification has its reason of being in the assurance of trust attributes. Through certification and labelling producing companies try to get the trust attributes become searchable attributes. There are different certifications that directly affect the production of fruits and vegetables. The most important are GLOBAL GAP and AENOR.

More information:

RECENT CHANGES IN THE FRUIT AND VEGETABLE SUPPLY CHAIN


The production and distribution chain of fresh fruits and vegetables is made of all the activities and tasks carried out by different operators, all of them necessary to pass from the agricultural product to the food product ready to the consumer.

A distribution channel is the path of a product from its production origins up to locate it in its place of consumption. In general terms we can distinguish between:

Ø  Modern supply chain. Mainly characterized by the integration of different operators and the role of the figure of the great distribution with self-services in various formats. It is identified with large distribution chains. Therefore, in the consumer field, the following sales areas are part of this channel:

- Services of proximity, usually less than 400 square meters, self-service format; small shops.

- Medium surfaces,  supermarkets above 400 square meters and below 2,500 square meters offering a wider range of products than the previous ones at discounted prices. These mainly offer food products.

- Supermarket is a commercial format that offers the advantage over hypermarkets to be located in the inner part of the cities as part of local commerce, while hypermarkets are usually in peripheral urban areas. According to its sales area can be classified into:

• Small supermarkets (400-700 m2) 
• Medium supermarkets (700 - 1000 m2)
• Large supermarkets (1000 - 2500 m2)

- Large hypermarkets possess surfaces over 2,500 square meters.

- Discount stores have a limited range of products at very low prices, where there is a greater presence of own brands. These establishments base their trade policy on poor service to the clientele, but extremely competitive prices.

- Convenience stores or convenience. This term refers to the establishments belonging to supply chains that are situated in strategic places, such as shopping centers, gas stations or train stations, in order to capture sporadic consumer purchases.

Ø  Traditional supply chain. It is characterised by trading companies in origin, intermediary agents and small businesses. The traditional channel is one wherein the product passes through the central markets or wholesalers and ends in small trade establishments more or less specialized. The most linked to traditional distribution system operators are the wholesaler at destination, importer, exporter, agents in different versions and specialized retailer. These traders buy a certain amount of product for distributing to their customers, which can range from a supermarket to small retailers and can cover different areas depending on their size and importance.

Among the retailers of fruits and vegetables is possible to differentiate traditional different types of operators, depending on the different sales services they provide: the variety offered, the level of specialization or specialized care and/or customized. According to the sales surface and variety are classified in:

- Department Stores: metropolitan location stores with a wide range of products (textiles, appliances and food) which is divided into groups of products by specialized departments, with or without self-service.

- Specialized self-service shops that link the amplitude range of a specialized shop with the policy of a self-service retail store.
- Traditional retail trade, with lower area of 200 m2. The decrease in their number has been much higher than the supermarkets. Corporate concentration in the sector has been accompanied by a process of transformation. The "big ones" in the distribution trade volume of purchases very important and get good prices. This other distributors, medium and small are having difficulties reducing their margins.

The trend is clearly towards reducing the number of these small establishments and expand  the sale areas, therefore the traditional trade is passing through difficult times. Specialized retailers try, as the only means of subsistence, profiled against discounters, hypermarkets and supermarkets with a wide range of products, a good selection of international specializations, good prices and best service to the consumer.

In short we can say that organized distribution or mass distribution is due to the confluence of several factors:

1. The expansion of ranges and volume in international markets, with the emergence of large global operators.
2. The homogenization of ranges in many countries.
3. Less seasonality of supply and demand.
4. The development of logistics.
5. The increased emphasis on the supermarket, responsive to the needs of everyday shopping.
6. The option of placing more importance to fresh product, capable of ensuring greater affluence to the shop and more frequent purchases, always raise the total volume sold product.
7. The centralization of the decisions to acquire product by a central unit, either a department or subsidiary, which requires buying large volumes and concede great bargaining power to these firms.

CONCLUSION

From the foregoing clearly is derived a shortening of the supply chain and consequent elimination of commercial agents and intermediaries.

Gradually the figures of the wholesaler at destination, commercial agent and specialized retailer will disappear. This shortening is due to the continuing policy of reducing costs in the fruit and vegetables industry which is being carried out with ferocity and requires the concentration of its suppliers.

In general terms, in the great distribution chain of fruits and vegetables the following changes will take place:

- A shortening of the number of stages in the distribution chain and an increase in the volume of those who serve the great distribution, which promotes concentration at origin. This in turn causes small trading companies need to be provided with product by other similar companies in order to carry out its obligations to deliver and meet deadlines. Agreements will have to be made between small producers, although they want to maintain their independence. Otherwise, they will not be able to compete with large producers and marketers and lose market share little by little.

- A segmentation of markets, differentiating those who access to these channels from those who left out.

- A generalization of agreements in the medium term and a product certification requirement that reaches all stages of the chain. The importing company that demands a continuous supply requires guarantees and quality certificates. The most important are GLOBAL GAP and AENOR.

To learn more about quality certificates, visit

- Increased vertical integration and orientation of the marketing and producing companies to the customer. The use of information technology and Internet allow us to bring the product to the customer, understand their needs and establish agreements.

Also, the language barrier will not be a problem thanks to online advertising websites as www.infovegetables.com offering this free interpretation service. These websites will take the place of the wholesaler, commercial agent, intermediary and retailer, allowing direct contact between producers and importers facilitating the whole process without added cost.

- Better and faster transfer of consumption trends towards agriculture. This is because the information flows faster, producer meets customer needs, the contact will be more direct and any changes in their tastes, new preferences or strategies will have a direct impact on the farmer.

- In those cases in which large importing companies require exclusivity of supply, the supplier can grow with his client, but, at the same time, the supplier will be in a situation of maximum fragility if a hypothetical failure or change of strategy of this client take places.

More information: